“Part memoir, part business manual,” this book written by the two founders of Juicy Couture, Pamela Skaist-Levy and Gela Nash-Taylor, falls real short of their description: “How we started Juicy Couture for $200 and turned it into a global brand.”
So the real deal is that they started a maternity jean line with the $200, and learned the tricks to the garment industry to then to create a t-shirt line, which turned into the Juicy Couture we know and love. It’s a great story in that two best friends truly made a great team to create this empire that influenced continent-to-continent fashion with their trademark jumpsuits, and they always stayed true to their heart throughout the life of Juicy Couture. Also, their legendary tracksuit is in the Victoria and Albert museums’ permanent fashion collection – a pretty big deal.
Aside from that, I wouldn’t recommend this book. Obviously it’s about starting a clothing line, so it’s hard to take their experiences and relate them to any other career. Also, the whole story is told on a very basic level and doesn’t go into detail on specific things they learned.
So here are the best things that I pulled from The Glitter Plan:
- Think like a maverick but budget like a housewife.
- Be prepared to go Dumpster-diving for resources.
- Figure out your brand DNA.
- You don’t need to go to business school to have a successful business, but you do need the right team around you.
- Competition can be healthy.
- Keep your eye on the market and how your product is positioned.
I’m sure this isn’t the first time you have heard most if not all of these tips. But this just goes to show that new businesses experience the same obstacles, and those who have been through it can give you some good advice on how to deal with them.
Rest In Peace Juicy Couture. You gave celebrities the power to choose fashion trends, and you gave me some very comfortable loungewear.
Bottoms up to the J zipper pull,